Pacific Peoples’ Nicotine-Free Futures: Understanding Pacific Peoples’ perceptions and practices of vaping

Increased rates of smoking (nicotine use through tobacco) among the Pacific population have resulted in an urgent need to explore possible harm reduction techniques.

This report uses Pacific research methodologies to present Pacific peoples’ attitudes towards vaping, in Aotearoa New Zealand. This report also intentionally draws attention to vaping as an Electronic Nicotine Delivery System (ENDS), as this reflects what vaping is in practice.

The findings are based on talanoa conducted from March to May 2022 with 60 Pacific peoples aged 17 to 62 from across Aotearoa by Matada, a Pacific research and evaluation social enterprise.