Evaluation of the All Right? campaign COVID-19 response - Getting Through Together
This evaluation found that Getting Through Together had produced meaningful messaging that had wide appeal in a rapidly evolving situation, including targeted messages for Māori. The supporting population-based survey indicated that Getting Through Together had achieved a 71 percent reach within the Christchurch population. key organisations being ready to respond – enabling a quick response to the COVID-19 pandemic with strong, evidence-based psychosocial messaging; the ability and willingness of the three key organisations to form an effective partnership quickly; effective leadership from the All Right? campaign team; and strong input into the look and feel of the campaign by the Mental Health Foundation Māori development team, including developing messaging specifically for Māori. |
