Tobacco brand recognition among New Zealand adults

This fact sheet uses data from HPA's 2014 Health and Lifestyles Survey (HLS) to gauge tobacco brand recognition among New Zealand adults. This is achieved by assessing the ability to recognise the packs associated with tobacco brands sold in New Zealand. Monitoring changes in tobacco brand recognition over time will help assess the influence of tobacco control initiatives such as the removal of tobacco displays at the point-of-sale.